Rejection is a gut punch and gut punch rejections are common in agency life. Sometimes they’re right, sometimes they’re wrong. Timidity is an annoying reason. Dubious pre-testing is another. Being rejected for a promotion or …
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Who's doing what in the world of commercial creativity.
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Thinkerbell wins Dan Murphy’s & BWS
July 28, 2026
Endeavour Group has appointed Thinkerbell as its lead brand strategy and creative partner, following a recent review of its creative agency model. "We are thrilled to appoint Thinkerbell to lead brand strategy and creative work for …
Wieden+Kennedy Toronto: DoorDash Pass turns delivery decision-making into period drama parodies
July 28, 2026
Created by Wieden+Kennedy Toronto and directed by Radke’s Steve Ayson, ‘Not That Dramatic’ embraces themes of longing and tension, while promoting the quality of life that comes with DashPass. Period drama is currently irresistible to viewers. …
Special wins V Energy
July 28, 2026
Special New Zealand has been appointed the creative agency for Suntory Oceania’s V Energy in Australia and New Zealand, following a competitive pitch process. Special will be responsible for strategy, creative and PR for the brand, …
According to the Cochlear Implant Association of Thailand, 3 out of every 1,000 babies in Thailand are born with hearing loss*. To give them the best chance to live a normal life, they need to …
ADC Young Guns 2026 chooses its jury with three from Aus
July 28, 2026
The global Art Directors Club, part of The One Club for Creativity, has chosen its ADC Young Guns 24 jury members, more than 100 creative professionals from around the world. Included are three from Australia and one …
BeHumble & paint brand, Suvinil: The colour project that changed everything for a Brazilian community
July 28, 2026
The neighbourhood surrounding the Vasco da Gama sports court in Recife, Brasil, had fallen into a slump. The court was grey, walls were grey, the houses around it were grey. And disrepair was creeping into …
Insurance advertising has focussed traditionally on protecting against risk. Ocean Life Insurance believes in protection for a more human reason – love. Because before people decide how to protect their future, they first need to …
Burger King talking to Boomers? Unimaginable. Unimaginable for almost any brand. (Magnum, we know your Boomer campaign, Pleasure Residence, was awesome. But that was in 2022.) Burger King France and long-standing agency, Buzzman, have reached out …
When the first IVF baby was born in 1978, IVF was a “strange” new technology. The babies born were considered miracles. Now, in Australia, approximately 1 in 16 babies born every year is conceived through …
Little Big Engine: The zombie apocalypse has destroyed civilisation but at least your feet don’t hurt
July 25, 2026
Black humour gives orthopedic shoes from US brand Kuru Footwear attention-grab status and solves orthopedic shoes’ tricky problem of sitting within a category that’s seen as dull and unfashionable. The campaign’s hero commercial, Outbreak, by …
Apple’s shot on iPhone ambitions know no bounds. Now TBWA\Media Arts Lab LATAM has shot a series of 14 vertical microdramas in partnership with Televisa, diving into the over-the-top world of telenovelas. Nido de Villanas, directed …